I am Amanda Griffiths, the creator of ashwell. I was a smoker for many years and used to smoke in a Company Truck. One day I was smoking, flicking my ash out of the window and then eventually throwing the burning cigarette butt out into the landscape verge of the road I was traveling on. Thinking nothing of it, I had done it so many times before. All of a sudden my phone rang...it was a woman, she said that she had seen what I had done, and she thought it was horrible, that I littered and I should be ashamed of myself! I apologized and hung up, wondering how she had my number and how she had seen me...suddenly realizing as I looked in the rearview mirror, she was driving behind me on the road...the truck had my cell number on the tail gate!
I never did it again...I was ashamed and realized I had to create another way, something to improve what was already out there, something to protect the environment. ashwell was born.
It has taken me years to get ashwell where it is today, I have a US Patent and Patent Pending on Europe (including the UK and Hong Kong).
ashwell has been awarded 'woman owned business' by WBENC - WEST.